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Early this week, WeChat team made an eye-catching move. They rolled out a stringent new set of rules to evaluate any shared content on WeChat, especially regulating links taking users outside of Tencent servers (self-hosted H5). Breaking those rules could result in punishments ranging from an IP block on the illicit content to a permanent ban of your account. As …
Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion RMB ($98 billion) and accounting for 17 per cent of China’s total online retail sales, according to data from Mintel Group Ltd. Last week, the government released a new Tax rule for cross-border commerce that will tighten the control …
When we meet our readers in real life, one question keeps coming back: where do you get all the data you are publishing? Today, WalktheChat opens the kimono: discover our sources, and start following them first hand. But don’t worry! We’ll still be around to give you an extra layer of insights! Newsrank.cn Newsrank.cn is the “barometer of WeChat accounts”. …
Artificial Intelligence (A.I) is the big buzz these days. But how does it impact WeChat? It turns out plenty of WeChat accounts are usually using A.I and doing a lot with it. Here are 5 great examples. Voice recognition (Chumen wenwen) Founded by former superstar Google engineers, Chumen Wenwen might be the best example of successful use of A.I within …
2016 is, no doubt, the year of Virtual Reality (VR). Last November, Tencent unveiled its plan to develop Virtual Reality. It had previously invested in Epic Games and Altspace VR. But what will VR look like for WeChat and messaging in general? What’s the difference between VR and AR? Virtual reality means (VR) you put on a headset and then …
WeChat Enterprise APP… What is it, and why it will fail. Tencent has announced yesterday the release of a new separate APP for companies internal communication. Or in another words: a surprising cross-breeding of WeChat and Slack. What will the APP look like? Unsurprisingly the APP will look… very much like WeChat The “Enterprise WeChat” APP is basically WeChat with: …
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
It took only 5 years for WeChat to become the Chinese “One APP to rule them all”. What can’t you do on WeChat? Today, we look as a few unexpected tools you can access from the APP that can make your life so much easier: Booking an ayi (house cleaning lady) Order a dry cleaning pick-up Order food from pretty much …
How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook and WeChat get where they are today? Part 2: what are they doing today in order to maintain their momentum? Part 1: Origin stories, how did Instagram, Facebook and WeChat get their first followers? Facebook origins The Facebook …
