WeChat cross-border shops: 5 case studies and detailed guide

Tingyi Chen WeChat guides & tips

How to setup a Cross-border WeChat account? In order to set up a Cross Border WeChat account, you need to have three things: a China-visible WeChat account a WeChat cross-border payment account a WeChat e-commerce website. China-visible WeChat account To apply to a China-visible WeChat account, companies will most often need to have Chinese business license.  Each Chinese business license can …

WeChat Real Estate: 10 case studies of accounts which got it right

Thomas Graziani New WeChat features, WeChat guides & tips

China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US, in 2015 alone. Given these number, it is no surprise that foreign real estate companies are trying to promote their properties through WeChat, the largest social network in China. We picked a few case studies in the real …

3 best platforms for WeChat Membership card

Tingyi Chen New WeChat features, WeChat guides & tips, WeChat news

We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …

Mastering CNY lucky money on WeChat and Alipay

Thomas Graziani New WeChat features

It’s the time of the year where Chinese tech companies go head to head with red envelope/lucky money/hong bao campaigns to win over netizens across the country. Last year we saw Tencent and WeChat team up with CCTV’s Chinese New Year Gala that brought in many “shakes” into the new lunar year. This year the partnerships have shifted to Alipay …

How to buy a WeChat account with millions of followers?

Tingyi Chen WeChat guides & tips, WeChat news

You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers.   Discover a multi million dollars market that most people have never heard of.   How do you value a WeChat account? There isn’t any …

WeChat releases self-service Moments Ads platform

Thomas Graziani New WeChat features, WeChat news

WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …

Case study: How did LinkedIn get 1 million WeChat followers in 1 year?

Tingyi Chen WeChat news

Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million followers within 1 year. Some basic principles when you operate you WeChat account Don’t treat WeChat marketing as a weekday job Zhou says: “One way to rapid grow WeChat follow is to report about current events. This means you have to …

Apple Watch & WeChat are adding further integrated features

Thomas Graziani New WeChat features

The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch last year. Recently, Apple & WeChat furthered their collaboration and the integration of their products. Set-up favorite contacts from your phone You can now select from your phones a couple of contacts to be accessed directly from …

These 5 brands have no idea about WeChat marketing

Tingyi Chen WeChat guides & tips, WeChat news

5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on BuzzFeed is hardly sharable: the company is indeed using mostly pictures and videos which by definition are extremely difficult to share on WeChat (as opposed to the classic “news” articles). By taking this approach, BuzzFeed is …