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WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …
Tencent, Alibaba and Baidu are very different companies with one common denominator: diversification. The 3 China tech-leaders are launching forays in many industries, and often end-up in fierce competitions. In which sectors are BAT (Baidu Alibaba Tencent) investing, how, and how much? Financial services and micro-loans Tencent teamed up with China Rapid Finance China Rapid Finance, allegedly the largest online …
Is QQ the new QQ? QQ as a whole is decreasing in popularity, with 832 million users as of Q1 2015, a decrease of 2% over last year. Number of QQ users using smartphones reached 603 million, a 23% YOY increase. Yet, QQ has made tremendous buzz over the last few weeks with the launch of its QQ official account. …
Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral campaigns of this year. Here is 5 amazing “incoming call campaigns” you can draw inspiration from for your own branding. Case 1: The unexpected entrance of Wu Yifan Viral score: ★★★★★ Product: Game Target: Young audience who …
What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600 millionRMB. Car Professor valued at 600 millionRMB… These sky rocketing figures are not the valuation of companies or APP’s, but the valuation of WeChat official accounts. As user stickiness and the amount of content consumed on WeChat keeps growing, investors see growth …
As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to provide a full brand experience to their consumers. WeChat offers the global tourism industry a real opportunity to establish connections with them without necessarily having a physical presence in the country. Let’s see 10 strategies than can be …
WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …
Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies. But a new rule from Tencent just changed everything. Read on… Why is WeChat content so hard? There are two reasons why WeChat content is hard. First …
