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According to Accenture, competition from PayPal, Alipay, WePay and the likes could reduce traditional bank revenues by one third by 2020. This phenomenon represents a major challenge to the banking sector, as one quarter of banks’ revenues are generated from processing payments. Let’s look deeper into it. 1) The Banking System: How banks make money? Let’s first have an overview of …
Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With nearly 13 billions in revenues, 90% of which come from “value added services”, Tencent is a great role-model for these Western tech giants. So what can be learned from WeChat? 1) How are American messaging apps walking in …
Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state backed institution, revealed a study about “false rumors” on Chinese social medias. WeChat rumors – CASS Report The report states that 7% of false rumors start …
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …
If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …
Weidian is the biggest WeChat e-commerce platform in China. Since it’s release on the 1st of January 2014, it grew to more than 29M shops spead accross the globe (in slightly more than a year, as of the 31st of March 2015). Here is data they just released about their amazing growth.
Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Messaging Apps have the highest level of engagement, WeChat is #3 WeChat also #3 platform in MAU behind WhatsApp and Facebook messenger Asian platforms leading the way in terms of number of function integration, WeChat is a key player Western platforms lagging …
WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …
What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys. 1. Drip ( 水滴微信平台) Fee: Free Language: Chinese Cross Platform: yes Mobile App: No Pros: Drip has many features which enable anything from choosing pictures, entering dates, …
