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WeChat Official Account Reading rate/followers growth rate are dropping According to a New Rank survey of 131 Official Account operators, there is a clear decrease in reading rates and growth rates on WeChat in 2017. As shown in the graph below, 39% of the accounts are experiencing a decrease in their article reading rate; while only 28% are seeing an …
Is this the end of BAT? BAT – Baidu Alibaba Tencent – has been the acronym for the 3 most successful Internet companies in China over the last decade. But this acronym might well change to JAT, as JD.com is catching up with Baidu. JD.com on the rise JD.com market capitalization has been steadily rising over the last few months. …
iResearch released a report about the Chinese mobile payment market this month. Highlights: Alipay and TenPay(WeChat Payment) together make up for 92% of the mobile payment market Alipay makes up for the majority (61.5%) of business-related transactions Mobile payment transaction increased 381% to RMB58.8 trillion in 2016 and are expected to grow at a 68% growth rate in the next 2 …
WeChat marketing is essential for any brand that operates in China. But marketing on Facebook Messenger is just starting to become a hot topic. More and more marketers are seeing Messenger as a better communication channel than email marketing. Some marketers reports impressive results with Messenger marketing: open rates above 90% and click through rates above 50%. If you are targeting users outside …
The Fortune 500 list is relatively stable. Every time a new company makes it to the top 500, the media celebrates. But in the extremely competitive Chinese social media environment, making it to the top 500 could just be temporary glory. Newcomers could take your place anytime. Newranks tracks the performance of the 500 top-performing WeChat Official Accounts every month. …
Earlier this year, Alibaba bought a 40% stake in PayTM, the largest mobile payment processor in India. What’s Alibaba’s strategy? Why is India such a good “next step” for Alipay today? That’s what we’ll deep dive today. When India got rid of cash On the 8th of November, India’s prime minister Narendra Modi addressed the nation and announced a revolutionary measure: …
Mini Program updates in May Tencent may be slow to update any WeChat features, but they are definitely pushing the evolution of Mini Program. Here is a list of new Mini Program features released in May Brands can now display different content depending on specific WeChat group ID or group name where their Mini Program is shared. Mini Program “near …
Last week, Tencent released a feature that made the buzz in tech circles: WeChat search. As Baidu seems to be losing traction, the entrance of Tencent and its explosive growth in the search business is likely a good changer. Let’s take a closer look. How to activate WeChat search? First of, you might notice that search is not on your …
DT Caijing and Huabei, a personal line of credit product within Alipay app (450 million users), recently released the 2017 Chinese young consumers spending report. The report shows an increase of credit spending by the young Chinese consumers. This line of credit product was released in April 2015, and grew to over 100 million register user within 2 years. 37.4% …
