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The Chinese market for imported food Why should you care about exporting your F&B business to China? Well, first of all, China is the largest Food And Beverage market in the world. It surpassed the U.S in 2011, reaching 560 billion USD in 2014. The Chinese F&B market is also increasingly looking at foreign brands as a source of quality …
We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year. Last year on Tmall …
WeChat min-APP’s are here. By now, you know it already. So let’s try to tell apart the awesomeness from the bullshit and figure out what it is all really about. What do WeChat APP’s look like? Before we start exposing grandiose theories about the future of WeChat (we’ll get there) you might want to know what the thing actually looks …
Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it? Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …
Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce. Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …
There’s a question that we keep hearing repeatedly: once users are reading my WeChat article, how do I get them to follow my account? Even harder: when users are visiting my H5 campaigns, how do I convert them into followers? It turns out there is a great answer to it, and that most accounts are doing this completely wrong. How …
Toutiao (头条) is maybe the second biggest news/article mobile platform, besides WeChat. Toutiao has 260 million monthly active users and 50 million daily active users. The average user spends 70 minutes on the app. This week, Taotiao released a Mobile Content Report Half- year 2016. Here are some highlights of this report. Mobile content consumption across all mobile platforms has been rapidly …
This week, WeChat released the long-awaited 2.0 version of their Mac OS client. The new interface brings a lot of cool features, but may well mean the death of WeChat service accounts… What’s new with 2.0? The new 2.0 version brings core improvements such as: Ability to send stickers from the Mac version of the APP You can now access …
There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots on WeChat? How do they work? What are some good examples of successful WeChat bots? Let’s look into it. A look toward the West Facebook Messenger has been making a lot of fuss over its …
Pokemon Go shook the world as the first large-scale application of Augmented Reality. Now plenty are trying to follow the lead, including Tencent… The QQ Augmented Reality campaign QQ launched on Friday a massive augmented reality campaign. For this occasion, the QR code-scanner of QQ has been modified to include an “Augmented Reality scanner”. The principle of the campaign is …
