Double 11 campaign techniques & how to get ready

Tingyi Chen New WeChat features

It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …

Chinese mobile ebook market is booming

Thomas Graziani New WeChat features

With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about. Let’s look into the main players and trends of this slightly nerdy industry. The ever-growing mobile reading market The mobile reading market has been growing to more than 300 million monthly active users in 2017. In the meantime, transaction …

2018 Single’s Day War Started; Pinduoduo joined as a major player; Dyson wins the crowd; National Holiday Shows Sign of China’s Economy Slowing down

Tingyi Chen New WeChat features

The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …

WeChat Social Commerce Report 2018

Tingyi Chen New WeChat features

WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest social media data monitoring platform). The report shows some surprising trends: The share of time spent on social media and Tencent-owned products is decreasing. Video content and Toutiao are stealing the show in 2018 The most popular items purchased via WeChat are around …

What is Weibo? And how to use it to promote your brand in China.

Leung Muk Wun (Kristie) New WeChat features

Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly striving? A brief history of Sina Weibo Weibo is usually known as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging. After Evan Williams …

What is Bullet Messenger? This New WeChat Competitor is Rising…

Tingyi Chen New WeChat features

Earlier this week, a new messaging App was launched and introduced to the world during the Smartisan Nut Pro 2S smartphone launch: Zidan Duanxin (AKA Bullet Messenger). Bullet Messenger created a huge buzz in the Chinese tech community. Here are some of the stats: Ranked No.1 for the top downloaded free social media app on the Apple Store for 3 …

Pinduoduo: a Close Look at the Fastest Growing E-commerce App in China

Thomas Graziani New WeChat features

Chinese “dama” (literally, big mamas) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up …