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For any resident of major Chinese cities, it has been hard to avoid the war going on between bike sharing companies Ofo, Mobike, Bluegogo and the like. Each backed by Chinese Internet giants, they are tearing themselves apart to win China’s new prized market. But this war has consequences beyond China. It spawned the creation of similar startups outside China. …
Update: this guide was initially published on the 8th of February 2015. We updated it on the 7th March 2017 to reflect changes in the registration process. Thank you to Alipay for providing guidance on the new registration process. It is not exactly a WeChat related topic, but following popular demand, we will show you the application process on Alipay …
The average open rate of WeChat Official Accounts is 5%. And if you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the chat page). After this short delay, your message will likely be buried under hundreds of other accounts’ update. You can …
This week, a set of news about WeChat and the digital ecosystem of China: Mini programs are already losing traction You can now send and receive gold on WeChat New data shows Alipay red packets get beaten by WeChat… and also by QQ! WeChat Mini Programs losing traction Mini Programs have been launched only a few weeks ago, on January 9th, …
Tencent said they wouldn’t participate in the “Red packets” (红包 / Hongbao) war this year (they didn’t spend a dime giving away money to users) …well, they won it anyway! Key highlights: 14.2 billion red packets sent in 24 hours, 76% year over year growth 760,000 were sent in 1 second Guangdong is the province which sent the largest number of …
Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1% Average pageview of H5 campaign increased 27% year over year 60% of pageview comes from WeChat Moment Storytelling is the most popular type of H5 Data was collected from 100,000 H5 campaigns made using MAKA. Disclaimer: MAKA’s H5 templates are simpler slide …
There was a lot of buzz this week over the launch of WeChat mini program. Everyone from TechCrunch to Forbes keep praising the new Tencent feature. Mashable even describes mini-programs as “beating Google to the punch”. Let’s see why these assumptions are all deeply, deeply flawed… What’s the hype? So what’s the promise of WeChat mini-programs? Enabling you to access applications …
The WeChat analytics website Newrank just released a new survey of 1,032 social media account operators (“Self-media” or “自媒体”) in China. Who are they? How much do they make? How do they generate revenue? All of the answers are below! Who are they? The survey reveals that social media account operators in China are: Majority male (74.1%) Pretty new to …
New WeChat Data just released! Here are some highlights: Daily Active Users reaches 768 million, a 35% YOY increase Average users send 74 WeChat messages per day US the the favorite travel destination for WeChat users Average users takes 5900 steps per day Average users send out 28 red envelopes Average uses’ monthly red envelope amount is 580RMB
