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WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work? How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …
WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019. Yet, how did Allen Zhang’s 2,000-people WeChat team manage to revolutionize the way Chinese users communicate, share, pay, and more? A flat yet top-down structure The organization structure of WeChat is very flat. Allen …
Tencent just released their financial results for the first quarter of 2019. The report shows a slowing growth and a company evolving toward payment services. Revenue growth Tencent has experienced steady growth of its revenue over the last year, reaching 85.5 billion RMB for Q1 2019 at a 16% YOY growth rate. These figures would seem impressive for any other …
China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with insights. This year we combined data from McKinsey, Bain, BCG and Tencent in order to give you a snapshot of the Chinese Digital Luxury market as of 2019. The global personal luxury goods market is expected to grow from …
You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million USD. Who is this new booming social commerce company? What kind of company is Yunji? Like Pinduoduo, Yunji is a social commerce company relying mostly on WeChat sharing in order to generate sales. …
Creating the most popular Mini Program is like an impossible task. Brian Ru, the founder of Xiaoniangao, created not just one, but THREE Mini Programs that ranked on the top 30 list! This is no coincidence. No. 1 Mini Program – Xiaoniangao The main Mini Program is Xiaoniangao (小年糕+, literal translation into Little Rice Cake), it kept the record as the No. …
As we are sitting here within the 5th ring road of Beijing, it is hard to imagine that 40.4% of the Chinese population still doesn’t have access to the Internet. As this population gains access to the mobile Internet at a faster pace, it generates tremendous opportunities for entrepreneurs and marketers. Penguin Intelligence published the 2019 China Internet Trend Report. …
Research company QuestMobile released a new report about WeChat Official Accounts in April 2019. The report sheds some light on users interests and their content consumption behaviors. Demographics of WeChat Official Account followers WeChat Official Account followers tend to have proportionally more male users than the general WeChat users population (57.2% of WeChat OA followers are male, against only 53.3% …
Frequent readers of our posts may have already learned how to set up your e-commerce presence in China and generate traffic to their WeChat store. We’ll now deep-dive into a common problem of vendors selling to China: logistics and shipping to China. Can my product be shipped to China? Click here Cross-border trade and FOREX Click here Custom clearance Click here Direct shipping Click here …
A few days ago, WeChat announced the release of a new logistics API enabling to connect WeChat Mini-programs with 3rd party logistics providers. The solution has already been implemented by companies such as the American skincare brand Kiehl’s (part of L’Oréal group) and is now being made available to the whole public. But is it any good? WeChat new logistics …
